It’s 2019, it’s time to tell the truth about sexual exploitation
Today, the Un trop grand prix [Too Big a Prize] committee – made up of representatives of the Concertation des luttes contre l’exploitation sexuelle (CLES), Montréal YWCA, Laval Youth Prevention Program and Longueuil Youth Prevention Program – launches its annual campaign to prevent sexual exploitation that will run until the end of the Montréal Formula 1 Grand Prix. Under the slogan, “The truth about sexual exploitation,” this year’s campaign addresses three distinct audiences—girls, parents and potential buyers of sex services.
“Telling the truth about sexual exploitation means deconstructing the myths and prejudice that lead girls into believing they are either safe from recruitment, can just ‘try it out’ for a weekend, or that it’s ‘easy money.’ The same misconceptions lead men to abandon any responsibility, because it’s a woman’s ‘choice’,” says Éliane Legault-Roy, committee spokeswoman. Because of their daily work with women and girls who are victims of sexual exploitation, members of the Un trop grand prix committee decided it was important to reveal the reality of a situation they know only too well. It is a reality that continues to be masked by a culture of silence and the aura of glamour promoted by recruiters and pimps. Messages for girls will be conveyed via Instagram and Snapchat and displayed in bus shelters near schools. Messages for parents will be posted on Facebook, and messages for buyers will appear in the form of ads on various digital platforms. A common point of contact, the campaign website, presents resources and information for different audiences. “The truth about sexual exploitation is that for buyers, it is a crime, and for those who are exploited, it has serious consequences. The reality is that it is never harmless, simple or easy and it rarely lasts only one weekend. The message of the campaign is that in 2019, it’s time we dared to tell and hear the truth about sexual exploitation,” said Ms. Legault-Roy.
It’s time to tell the truth about sexual exploitation
It’s time to hear the truth about sexual exploitation
TVA Nouvelles – 7 mai 2019 – Une campagne de prévention de l’exploitation sexuelle
LCN – 3 juin 2019 – Offres d’emploi louches pour jeunes femmes
Salut Bonjour – Épisode du 3 juin 2019 (vers 2:05:05)
Journal de Montréal – 3 juin 2019 – Attention aux offres d’emploi très payantes mais douteuses
The Gazette – 4 juin 2019 – Un trop Grand Prix targets sexual exploitation, the albatross of F1 weekend
CityNews – 4 juin 2019 – Campaign fighting F1 sexual exploitation
La Presse – 4 juin 2019 – Grand Prix du Canada: un site web pour les victimes d’exploitation sexuelle
Journal Métro – 4 juin 2019 – Grand Prix du Canada: un organisme aide à contrer l’exploitation sexuelle
Medium Large – 6 juin 2019 – Chronique publicité avec Arnaud Granata et Stéphane Mailhiot (vers 9 min. 30)